February 28, 2011 1 Comment
Without a doubt the key market development over the last week or so has been the major change in Google’s search algorithm. Taken together with Google’s commitment to take greater account of social media, this signals a profound change in the terrain of SEO and online marketing more generally. Organisations that already use social media in concert with websites other channels to pursue genuinely useful content-based marketing will have little to fear. Content farms and organisations who play the game more cynically will have to change tack pretty sharpish.
- Google Announces Massive Search Algorithm Change
Google just changed its search algorithm and effectively declared war on Content Farms like Demand Media. The change has only taken effect so far in the US, but will be shortly rolled out across all of its search domains. Google aims to filter out sites that are simply there to capture traffic and sell premium ad-space whilst promoting sites with genuine original content.
Given Google’s recent spat with Bing over the quality and reuse of search results, as well as Google’s overall dependence on primacy in the search market, they simply couldn’t afford to allow the quality of search results to continue to decline.
Silicon Alley Insider
- Google Social Search Integrates Twitter, Quora and Flickr
Internet users are relying more and more on location based services and peer recommendations than general search results. Accordingly, Google has updated their social search to feature three new levels of integration, including Twitter, Quora and Flickr.
The general search landscape is being transformed rapidly by the inclusion of social media. This will present a challenge for SEO-conscious enterprises, who will need to depend more on the genuine provision of useful content across social media as well as more traditional web-based content outlets, rather than simply producing content to feed the SEO-machine.
- Apache Chemistry Official
The Apache Chemistry project, the open source implementation of the Content Management Interoperability Specification (CMIS) standard, left the incubator stage and was promoted to a full Apache Software Foundation project.
Though many commercial vendors have offerings permitting the repurposing of CMS based content, this open source project heralds the mass adoption of more formal content reuse techniques. Technology only offers the fulfilment of cross-platform content – the bigger question is how to intelligently manage the different contexts of information use across desktop, smartphone, tablet and in-app content re-use.
- 20% of Employees Use Smartphone at Work
Almost 20 per cent of employees use a smartphone for work, up sharply from 13 per cent just a year ago, according to new research from Forrester.
Corporates need to start acting in order to take advantage of their staff use of smartphone through a sensible knowledge and content management strategy, rather than simply reacting to the threat such expansion in use might present.
Mobile Marketing News
- 140 Million Android Portable Devices by End of 2011
There will be an installed base of 140m Android portable devices, including smartphones and tablets, by the end of 2011, according to IMS Research forecasts. The market intelligence firm says the recent unveiling of Google’s Android 3.0 (Honeycomb) operating system for tablets, along with enhancements to Android Market, will do much to enhance growth prospects for this segment.
Apple may be in the driving seat at the moment in the tablet market, but Google are almost certain to dominate in the longer term – the main question is how well they can tie together that base with their undoubted flair for open exchange of content and information.
Mobile Marketing News
- Apple Subscriptions for Publishing Apps not SAAS
Apple’s new subscription rules, which take a 30% cut of all subscriptions done through the app, apply to content publishing apps and not SaaS apps, Steve Jobs has said in a new email. Whilst this does, on the face of it, seem like good news, the lack of definition between publishing apps and SAAS still leaves a very significant room for commercial interpretation on the part of Apple
Given Apple’s track record for frequently changing tack on Apple Store guidelines, one wonders whether this ‘clarification’ really makes anything very clear. Apple seem to operate very much in the moment when it comes to guidelines, so this conceptual ambiguity only serves to leave yet more guideline gerrymandering on the cards.
Silicon Alley Insider
- Windows Phone 7 Update a Disaster
Microsoft just rolled out an update to Windows Phone 7, and what should be routine has turned into a fiasco. For some phones, the update just fails and you have to reboot the phone (without the update) — for other phones, the update “bricks” the phone, i.e. turns it into a paperweight.
Following so close on the heels of the contraversial link up with Nokia, it would seem that a disastrous mobile OS update is about the last thing that Microsoft needs right now
Silicon Alley Insider
- HP Touchpad on Sale in April?
As with other tablet suppliers, the rumour mills are put into full operation to maximise marketing message in advance of launch, so any announcement should be accepted with caution. Current noises-off suggest an April launch for the HP Touchpad, with its Palm-derived WebOS.
If there is one thing that Apple is good at, it is the creation of desire and its subsequent prompt fulfilment – when they have a product launch, they have stacks of product ready to buy. Other tablet suppliers who are yet to release their big product are suffering from prolonged pre-release rumour mongering – the boy who cried wolf syndrome. Nevertheless, HP’s release of the Touchpad and its subsequent progress are sure to be of significant interest – will they steal a march on Microsoft given the latter’s late entry into the tablet market.
- Chrome Browser Becoming OS within an OS
Little by little, iteration by iteration, the Chrome browser is quietly morphing into a full-fledged multitasking operating system in its own right. The release of functionality this week shows an aggressive policy aimed at eventually supplanting Microsoft’s Office suite and eventually Windows itself. The announcements included support for new file types in Google Docs, the ability to run background apps and, perhaps most significantly, Google Cloud Connect, which allows users to sync Office documents to Google Docs. Chrome browser is slowly becoming Chrome OS on another OS.
Perhaps the biggest attraction of Google’s Chrome model is the sheer mobility it encourages. You could move between totally different machines in different locations, with a different OS and hardware and still be confident that provided you can install the browser, you can do whatever you need to without the headache of installing apps and ensuring versions match up. As very fast broadband becomes more widely adopted, its hard to see how this proposition won’t be attractive to many users. Others may talk about the cloud, but Google is still the only company who define what that means to everyday users.
- Google is Getting Strict About Android App Payments
Google has suddenly pulled the popular Visual VoiceMail app from the Android Marketplace, seemingly because of a dispute over in-app payments, according to GigaOm. After two years with no problems, Google notified PhoneFusion on Tuesday that it was pulling the app for a violation of section 3.3 of the distribution agreement for the Android Marketplace, which requires developers to use Google’s payment system for in-app payments. Visual VoiceMail is free, but the company sells add-on services like transcription through its Web site.
Although Google have made their own subscription platform a lot cheaper – only a 1/3 of the cost – of Apple’s. However, by beginning to act publicly on subscription rule enforcement, Google run the risk of validating Apple’s model and thereby strengthening its hand. This risk seems to be outweighed by Google’s desire to capitalise on the the runaway success of Visual VoiceMail.
Silicon Alley Insider
- 2011: Year of the Solid State Device (SSD)
Disk manufacturers are putting a new spin on an old product: Solid State Drives. New technology, increased power costs, space limitation, and new business requirements are driving advances in storage. Solid State Drives (SSDs) are part of that new technological push toward more efficiency, increased agility, and higher demand.
Solid State Devices (SSD) based systems offer rapid startup and reduced mechanical complexity compared with hard drive based systems. With the continuing long-term downward trend in the cost of memory, it is hardly surprising that offerings like the MacBook Air appear attractive. Will this year be the year of the SSD?
This Week’s Excitement
- More Evernote
I got my API key through for Evernote this week, now I can start playing around with its Edam API, to create some more interesting ways to interact with the content.
- More MVC and Razor
Microsoft’s new version of their MVC framework (MVC3), including a new way of including dynamic functionality, called “Razor”, hits all the right notes. They have basically been watching what their development community has been doing and then adopting all the best practices – which is as it should be.
- Google Trends
I’m sure most of you have tried out Google Trends – it had only grabbed my passing attention – but there is no doubt that it is a tool of major importance in trying to gauge interest in particular issues over time – it is also a brilliant way of assessing the likely effectiveness of your keyword alternatives in SEO.