For an Effective Mobile Content Strategy, First Understand Your Users

Any good CMS system worth its salt should be able to support proper mobile devices through the platform specific targeting of content and style elements. However, simply making your page layouts and stylesheets mobile friendly may not be enough to satisfy your users.

Different Ways of Providing Mobile Content

There are different ways of supporting your users on the move, including*:

  • RSS News feeds
  • Mobile friendly web pages – navigation as per your current site structure
  • Downloadable eBook/pdf – for Kindle/Tablet users
  • Mobile friendly site – both pages and content structure optimised for mobile
  • Mobile friendly site in an app – installed like a mobile app, works like a website (normally HTML5)
  • Framework based mobile app – e.g. PhoneGap – makes native phone/tablet functionality (e.g. GeoLocation, local storage) available to mobile web app (normally HTML5)
  • Native mobile app – implemented in native language for each device – e.g. iOS, Android

* (you can find out more from my previous post Mobile Apps for the Uninitiated)

Broadly speaking, this list gets more expensive as you go down it, but with a potentially much richer and deeper ongoing engagement with your users.

None of these approaches covers all eventualities – there is a cost/benefit for each. For example, RSS feeds provide users with easy access to news items from your web presence, typically with very little extra setup cost. At the other end, native apps provide the smoothest experience, and the possibility of an excellent push content channel. However, you can’t push content to users unless they download the app, and they will only download an app if it supports an activity they want or need to do.

Different Users, Different Uses

Users may fill their time with research type activities when commuting to and from work on the train, using their smart phone or tablet. They may wish to get access to material relevant to their job at their desktop, to your contact details on the move, check their user account, or outstanding orders at lunchtime at their desktop…and so on. If you hope to have a clear idea of how to service their requirements, then you need to clearly model the key user journeys you want to support, otherwise you are not making their lives easier. Different kinds of users engage with different kinds of content, on different platforms, for different reasons, in different situations.

There is no one size fits all approach to reusing content on mobile platforms, beyond the basic exercise of providing content. Whilst this basic exercise is better than nothing, this is unlikely to make all, or even any, of your groups of users engage more deeply with your content.

The Right Approach for Your Users

It may be that you have something to offer your users that means they are keen to engage on an ongoing basis – for example, if they order your goods regularly, or if they use real-time information, or if there is a professional or interest based reason for frequent two way communication. In such cases, you will most likely have a strong case for developing a mobile app.

If you find that your users just want your news on an occasional basis – in which case, a mobile friendly news page, or an RSS feed may well suffice. If your users tend to check you out on the move, then your entire site navigation, along with the page content, will need reconsidering in light of issues such as:

  • how do and should people access your content
  • how should you signpost the most important activities in the limited screen space of a mobile device
  • how should you keep the sequence of activities short and easy to manage on a mobile keypad

Reuse of Content

Only when you understand the likely patterns of engagement of your users will you be in a position to judge how you may be able to reuse your content. Although the challenge of how you will push that content out technically is not to be underestimated, that is just a side issue compared to the organisational and human complexity of establishing and appropriate authoring process.

Reuse may require Rewriting

You cannot expect content designed for the written page to be a good fit for mobile devices and vice-versa. You may be able to give much more concise, interactive and context-sensitive content on a mobile device, which can be made aware of its environment to some degree, as compared with a desktop browser. If you are considering reuse, then you need to set up an appropriate workflow that will segment your content into elements that are appropriate for each platform. In your CMS, this may mean that you have separate précis, body and imagery for each distinct platform. You will no doubt wish to flag which content may be permitted for use, or blocked from use for each platform as well. You may want the structure as well as the content to be pushed into the mobile device.

Mobile Apps as a Content Delivery Platform

If you are in the fortunate position of having a compelling reason for deep two-way engagement with your users – perhaps as a membership or professional body, or as a charity – then it may make sense to consider developing a mobile app as a content delivery platform. The advantage of this is that you can give a bespoke engagement with content which can, if implemented correctly, be updated regularly without distributing a new app. Users can then engage with content on the move and then access it subsequently without having an internet application. In effect, you can have a targeted push channel into your user base, as well as an effective platform for two way communication.

Creating an effective mobile content strategy is complex, though it offers great opportunities. Only by understanding the needs and behaviour of your users can you hope to succeed in achieving your organisational aims.

Mobile Apps for the Uninitiated

Last week I gave a presentation at the Web Managers group in London, giving a general overview of what is involved in getting into mobile apps, and some of the key considerations involved. I was a little surprised that of those who were not agency-side, none had yet created an app. Whilst this might be interpreted as a lack of appreciation of the importance of mobile, talking to the web managers it was also clear that this could be seen as a sensible caution over getting into a new platform just for the sake of it.

You can get the content of my presentation from here.

How mobile fits into a broader content strategy is a difficult question to answer – it depends on  the nature of the content that an organisation is providing. In order to have any kind of ongoing usefulness, a mobile app needs to be focussed on making commonly undertaken tasks more convenient to complete or on providing rich and entertaining interaction that has some possibility for progression. Given the propensity of users to offer feedback freely, creating an app with a contrived need runs the risk of negative reviews and damage to the corporate brand.

  • If your audience have a frequent engagement with your services, such as maintaining an account, ordering, obtaining guidelines or updated materials, or engaging in communication, then there is probably a case for creating an app.
  • If you provide regular content updates to your audience, but only in small volumes, then an RSS feed, or a mobile friendly site is more likely to be a good means of engaging your mobile users.
  • If you do not have regularly updated content, or news about your services or events, then a mobile friendly site is probably the answer.

Depending on the precise needs of your audience and your business, there are a whole range of options available for reaching out into the mobile space:

  • RSS feed
    not mobile specific, but can be consumed easily by smart phone users
  • Mobile friendly site
    a good starting place, but remember, just creating a mobile-skin for your site is not enough – your content and navigation must reflect the specific needs of mobile consumption – your content must be bite-sized and succinct
  • Site in an app
    brochure ware for the mobile – effectively a website wrapped up as an app – quick to produce, you can say it’s an app, but if you don’t do it well, your audience will be disappointed
  • Cross-platform HTML5 hybrid app
    implemented using a cross-mobile framework such as PhoneGap, AppCelerator, RhoMobile, AppMobi (and many more) – good for multi-platform, provides access to some of the phone’s underlying functionality, allows reuse of code – these frameworks keep getting better, but they are still not as slick as a native app
  • Native app
    created separately in the native language for each platform – provides the slickest experience, but at a price

There is no one-size fits all approach to success in mobile. The mobile space is fast changing, and there are lots of options for getting involved – mobile apps being only one form of engagement. The important thing is to be clear about your aims and your audience – reach out to them early, get user groups involved in appraising prototypes and get plenty of feedback before launching.

 

Roundup of the Week (w/e 27/02/2011)

Without a doubt the key market development over the last week or so has been the major change in Google’s search algorithm. Taken together with Google’s commitment to take greater account of social media, this signals a profound change in the terrain of SEO and online marketing more generally. Organisations that already use social media in concert with websites other channels to pursue genuinely useful content-based marketing will have little to fear. Content farms and organisations who play the game more cynically will have to change tack pretty sharpish.

Search

  • Google Announces Massive Search Algorithm Change
    Google just changed its search algorithm and effectively declared war on Content Farms like Demand Media. The change has only taken effect so far in the US, but will be shortly rolled out across all of its search domains. Google aims to filter out sites that are simply there to capture traffic and sell premium ad-space whilst promoting sites with genuine original content.
    Given Google’s recent spat with Bing over the quality and reuse of search results, as well as Google’s overall dependence on primacy in the search market, they simply couldn’t afford to allow the quality of search results to continue to decline.
    Silicon Alley Insider
  • Google Social Search Integrates Twitter, Quora and Flickr
    Internet users are relying more and more on location based services and peer recommendations than general search results. Accordingly, Google has updated their social search to feature three new levels of integration, including Twitter, Quora and Flickr.
    The general search landscape is being transformed rapidly by the inclusion of social media. This will present a challenge for SEO-conscious enterprises, who will need to depend more on the genuine provision of useful content across social media as well as more traditional web-based content outlets, rather than simply producing content to feed the SEO-machine.
    CMSWire

CMS

  • Apache Chemistry Official
    The Apache Chemistry project, the open source implementation of the Content Management Interoperability Specification (CMIS) standard, left the incubator stage and was promoted to a full Apache Software Foundation project.
    Though many commercial vendors have offerings permitting the repurposing of CMS based content, this open source project heralds the mass adoption of more formal content reuse techniques. Technology only offers the fulfilment of cross-platform content – the bigger question is how to intelligently manage the different contexts of information use across desktop, smartphone, tablet and in-app content re-use.
    CMSWire

Mobile

  • 20% of Employees Use Smartphone at Work
    Almost 20 per cent of employees use a smartphone for work, up sharply from 13 per cent just a year ago, according to new research from Forrester.
    Corporates need to start acting in order to take advantage of their staff use of smartphone through a sensible knowledge and content management strategy, rather than simply reacting to the threat such expansion in use might present.
    Mobile Marketing News
  • 140 Million Android Portable Devices by End of 2011
    There will be an installed base of 140m Android portable devices, including smartphones and tablets, by the end of 2011, according to IMS Research forecasts. The market intelligence firm says the recent unveiling of Google’s Android 3.0 (Honeycomb) operating system for tablets, along with enhancements to Android Market, will do much to enhance growth prospects for this segment.
    Apple may be in the driving seat at the moment in the tablet market, but Google are almost certain to dominate in the longer term – the main question is how well they can tie together that base with their undoubted flair for open exchange of content and information.
    Mobile Marketing News
  • Apple Subscriptions for Publishing Apps not SAAS
    Apple’s new subscription rules, which take a 30% cut of all subscriptions done through the app, apply to content publishing apps and not SaaS apps, Steve Jobs has said in a new email. Whilst this does, on the face of it, seem like good news, the lack of definition between publishing apps and SAAS still leaves a very significant room for commercial interpretation on the part of Apple
    Given Apple’s track record for frequently changing tack on Apple Store guidelines, one wonders whether this ‘clarification’ really makes anything very clear. Apple seem to operate very much in the moment when it comes to guidelines, so this conceptual ambiguity only serves to leave yet more guideline gerrymandering on the cards.
    Silicon Alley Insider
  • Windows Phone 7 Update a Disaster
    Microsoft just rolled out an update to Windows Phone 7, and what should be routine has turned into a fiasco. For some phones, the update just fails and you have to reboot the phone (without the update) — for other phones, the update “bricks” the phone, i.e. turns it into a paperweight.
    Following so close on the heels of the contraversial link up with Nokia, it would seem that a disastrous mobile OS update is about the last thing that Microsoft needs right now
    Silicon Alley Insider

Tablets

  • HP Touchpad on Sale in April?
    As with other tablet suppliers, the rumour mills are put into full operation to maximise marketing message in advance of launch, so any announcement should be accepted with caution. Current noises-off suggest an April launch for the HP Touchpad, with its Palm-derived WebOS.
    If there is one thing that Apple is good at, it is the creation of desire and its subsequent prompt fulfilment – when they have a product launch, they have stacks of product ready to buy. Other tablet suppliers who are yet to release their big product are suffering from prolonged pre-release rumour mongering – the boy who cried wolf syndrome. Nevertheless, HP’s release of the Touchpad and its subsequent progress are sure to be of significant interest – will they steal a march on Microsoft given the latter’s late entry into the tablet market.
    Engadget

Apps

  • Chrome Browser Becoming OS within an OS
    Little by little, iteration by iteration, the Chrome browser is quietly morphing into a full-fledged multitasking operating system in its own right. The release of functionality this week shows an aggressive policy aimed at eventually supplanting Microsoft’s Office suite and eventually Windows itself. The announcements included support for new file types in Google Docs, the ability to run background apps and, perhaps most significantly, Google Cloud Connect, which allows users to sync Office documents to Google Docs. Chrome browser is slowly becoming Chrome OS on another OS.
    Perhaps the biggest attraction of Google’s Chrome model is the sheer mobility it encourages. You could move between totally different machines in different locations, with a different OS and hardware and still be confident that provided you can install the browser, you can do whatever you need to without the headache of installing apps and ensuring versions match up. As very fast broadband becomes more widely adopted, its hard to see how this proposition won’t be attractive to many users. Others may talk about the cloud, but Google is still the only company who define what that means to everyday users.
    Tech Crunch
  • Google is Getting Strict About Android App Payments
    Google has suddenly pulled the popular Visual VoiceMail app from the Android Marketplace, seemingly because of a dispute over in-app payments, according to GigaOm. After two years with no problems, Google notified PhoneFusion on Tuesday that it was pulling the app for a violation of section 3.3 of the distribution agreement for the Android Marketplace, which requires developers to use Google’s payment system for in-app payments. Visual VoiceMail is free, but the company sells add-on services like transcription through its Web site.
    Although Google have made their own subscription platform a lot cheaper – only a 1/3 of the cost – of Apple’s. However, by beginning to act publicly on subscription rule enforcement, Google run the risk of validating Apple’s model and thereby strengthening its hand. This risk seems to be outweighed by Google’s desire to capitalise on the the runaway success of Visual VoiceMail.
    Silicon Alley Insider

Hardware

  • 2011: Year of the Solid State Device (SSD)
    Disk manufacturers are putting a new spin on an old product: Solid State Drives. New technology, increased power costs, space limitation, and new business requirements are driving advances in storage. Solid State Drives (SSDs) are part of that new technological push toward more efficiency, increased agility, and higher demand.
    Solid State Devices (SSD) based systems offer rapid startup and reduced mechanical complexity compared with hard drive based systems. With the continuing long-term downward trend in the cost of memory, it is hardly surprising that offerings like the MacBook Air appear attractive. Will this year be the year of the SSD?
    Dzone.com

This Week’s Excitement

  • More Evernote
    I got my API key through for Evernote this week, now I can start playing around with its Edam API, to create some more interesting ways to interact with the content.
    www.evernote.com/about/developer/
  • More MVC and Razor
    Microsoft’s new version of their MVC framework (MVC3), including a new way of including dynamic functionality, called “Razor”, hits all the right notes. They have basically been watching what their development  community has been doing and then adopting all the best practices – which is as it should be.
    www.asp.net/mvc/mvc3
  • Google Trends
    I’m sure most of you have tried out Google Trends – it had only grabbed my passing attention – but there is no doubt that it is a tool of major importance in trying to gauge interest in particular issues over time – it is also a brilliant way of assessing the likely effectiveness of your keyword alternatives in SEO.
    www.google.com/trends

That 30% Revenue Share, Subscriptions and the End of Apple’s Empire

Why are Apple products such a joy to use? Because their every aspect is part of a clearly defined singular vision, a vision that is kept in place by a zealous control over every aspect of its supply chain, OS and application ecosystem.

Steve Jobs’ instincts have so far managed to prevent this monomania lurching into out-and-out megalomania, but has it now overstepped the mark? Contrary to the Apple Orwellian 1984 campaign of the 90s, it is no longer the subversive facing down the might of the totalitarian Microsoft Machine – now it is the machine.

For anyone who hasn’t been connected to the net for the last week, Apple is now demanding a 30% cut of any revenue passing through its market place (gross, not net). If content providers want in on Apple’s platform, they can’t offer their content cheaper anywhere else. There must be very few business that can afford to give away a 30% cut of potential revenue in the current market place and hope to remain in business for very long. At the same time, Apple will not guarantee passing along user information for the fee – users will have to opt in, meaning that the relationship stays firmly with Apple rather than the provider. Put this egregious demand together with Apple’s constant gerrymandering of rules and regulations, as well as its flip-flopping over the use of 3rd party development tools, and one can see an unhealthy degree of contempt for both content providers and the Apple development community in general.

For the record, I have an iPhone, I like Apple products and I think Apple are to be congratulated for the trailblazing that they have achieved with such amazing consistency. However, I hope that the current anti-trust cases that seem to be gathering pace in the US and Europe will result in them receiving clear signal that it is simply not possible to operate with impunity in the commercial market place in any position of market hegemony. Perhaps Apple should remember how Microsoft ended up in deep trouble in Europe simply for the way it packaged IE with Windows – they weren’t even demanding any financial reward for things associated with IE.

At the moment Apple might feel like an irresistible force – but let us not forget that the greatest extent of empire often occurs at some point after the decline has set in – just as it did with the British Empire. Whilst Apple will no doubt to continue grow for some time, I can’t help thinking that their new subscription model and its aftermath will mark the passing of its zenith.

Apple’s hold-everything-close-and-tight approach to getting things done seems is in stark contrast with Google’s lets-give-everything-away-to-everyone ethos of getting everyone possible to buy into their preferred future – somehow the latter seems more in step with the age of Social Media, Open Source and Crowd Sourcing. Nevertheless, there will, I think, always be space for singular vision – but it remains to be seen whether Apple, in a post-Jobs succession, will have that vision.

For Fortune magazine’s take on this see http://rss.cnn.com/~r/fortunebrainstormtech/~3/HkozhYGYrnI/

Roundup of the week (w/e 13/02/2011)

Last week’s most significant news must surely have been that smart phone sales are now outstripping those of PCs . The explosion in tablets and mobile more generally is already proving to be a profound game-changer for the way we interact with both content and software. On the content side, people gather their intelligence in entirely new ways, and consume it in much smaller packages. On the software side, people expect to make choices about smaller aspects of functionality, installed and fulfilled with almost no effort – it can only be a matter of time before the app market model becomes the main model for consumer software on all platforms.

Market News

  • Smartphone Market now Bigger than PC Market
    Anyone in any doubt of the importance of mobile must surely have had their minds changed by the official announcement that smartphone sales are now outstripping those of PCs. Mobile is exploding, and the way we access information, the web and even software has changed for good. http://www.businessinsider.com/smartphone-bigger-than-pc-market-2011-2
  • Leading Industry Analyst Mary Meeker Predicts Future of Tech
    Anyone with slightest interest in the future shape of the mobile, PC and tablet markets simply must read the presentation delivered by Mary Meeker at a major Google event last week. http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2
  • Microsoft Trades HP for Nokia
    Is it a case of one-in one-out for Microsoft – as Hewlett Packard departs its embrace for the enticements of webOS, Nokia recognised the increasing precariousness of its position post-Symbian and hooked up with Microsoft. Seems funny how yesterdays all-powerful-giants come to be portrayed as underdogs or has beens in relation to Google, despite their massive ongoing market share. Yet, this deal isn’t necessarily bad news for Google – Nokia’s shares have slumped and it may be that existing Microsoft phone partners (Dell, LG, Samsung, HTC) may be questioning their long-term allegiance now that Nokia is set to receive special treatment. On the other hand, the guarantee of a large market going forwards is bound to attract the more active interest of developers in Windows as a mobile platform. http://tech.fortune.cnn.com/2011/02/11/microsoft-nokia-deal-might-be-the-best-thing-that-ever-happened-to-android/
  • Sony may Abandon iTunes
    After accusations of Apple effectively holding it and other content producers to ransom, Sony may be one of the first to entirely abandon iTunes, in favour of alternatives. I sense that this is the first of many major battles ahead for Apple – whose past history is littered with examples of it attempting to keep very tight control over all activities related to its brand and platforms, and which nearly led to its demise in the 90s. http://www.theage.com.au/digital-life/mp3s/war-looms-as-sony-hints-that-it-will-abandon-itunes-20110210-1aonn.html

CMS / Knowledge Management

  • SharePoint 2010 Deployment Reaches 44%
    The proportion of SharePoint installations on 2010 is now equal to that on 2007, which marks a turning point in how developers are likely to be focussing on making use of the extra features available in 2010. As with any such version turning point, it is difficult to wholeheartedly pursue development of brand new functionality for as long as backwards compatibility is a key driver. http://www.cmswire.com/cms/enterprise-cms/sharepoint-deployment-reaches-44-but-faces-challenges-010143.php
  • Pen.io allows ad-hoc micro-content-management
    Task.fm found Anthony Feint has created Pen.io as a platform for creating ad-hoc content management for individual pages or page sections, without having to set up hosting accounts – only a URL and a password is required. As an agency, we often get situations where a static site is too difficult to update, but a full CMS seems overkill – I think this may well catch fire! http://techcrunch.com/2011/02/10/techcrunch-pen-io

Web

  • IE9 Release Candidate Available
    The first official release candidate for IE9 is now available. This will apparently make Microsoft’s browser much more standards-compliant with almost full support for CSS3, as well as adding a considerable amount of HTML5 support, as well as geolocation, privayc controls, hardware acceleration improvements and a whole bunch of other goodies. From an agency point of view, if IE9 really is as compliant as promised, there will be a lot of happy faces from designers and developers alike. http://www.webmonkey.com/2011/02/new-ie-9-offers-geolocation-privacy-controls-and-more-speed/
  • Bing Growing, more Accurate than Google Search
    After last week’s tussle between Google and Microsoft over the ownership of search results, figures show that Bing is continuing to grow at Google’s expense, whilst apparently offering more accurate results. The increasing amount of spam afflicting Google’s results is opening up a space not just for Bing, but also for others such as Blekko who are focussing heavily on the quality of search. It is not inconceivable that Google may be outflanked soon by someone in the way that it outflanked Yahoo on its own rise to fame and glory. http://www.businessinsider.com/bing-more-accurate-than-google-and-gaining-share-2011-2

Social Media

  • Cultural Dimensions of Social Media – The Facebooks of China
    The so-called Great Firewall of China has ensured that much of the social media so dominant elsewhere, such as Facebook, is simply not available, which has led to the creation of sites that first cloned, and then altered these key social media experiences. Whilst it may be marked in the case of China, there is a more general point to be absorbed about the crucial nature of social. cultural and demographic context in the use of social media. http://www.fastcompany.com/magazine/152/the-socialist-networks.html

Tablets

  • HP webOS preview
    Clearly HP want to be taken seriously as a software company as well as a hardware provider. What do they expect to bring to the tablet market that isn’t already there, other than a strong association with B2B. This roundup from the Cocoia Blog summarises some of the interface elements we can expect – webOS looks quite promising on this view. According to Silicon Valley Insider, the US launch may be as soon as June, at a price of $699 – $100 cheaper than the Xoom. From a developer’s point of view, webOS sounds like a dream, based as it is on javascript and HTML5 – one enterprising 14 year old has already built a successful company developing for webOS. http://blog.cocoia.com/2011/hp-webos-event-roundup

Mobile

  • BBC iPlayer Released for iPad and Android but not iPhone
    The decision of the BBC to release the iPlayer only for iPad and Android 2.2, and only allowing streaming over wifi, kicked off a predictable storm of protest – which would have been expected for anything much short of universal access. The combination of a commitment to Flash on the part of the BBC, and Apple’s rejection of Flash has certainly left the corporation in a difficult position. http://www.guardian.co.uk/media/pda/2011/feb/09/bbc-iplayer-app-ipad-android
  • Haptics Platform Released for Mobiles – Engagement of more than just the Visual
    One of the great boons of mobile devices, I have long thought, is the possibility for different kinds of physical engagement, above and beyond the visual domain that we habitually use – most notably in the haptic (touch) sensory modality. Thus the announcement by Immersion of their MOTIVE platform for Android caught my attention. This platform will allow companies to use an amazing range of haptic effects on nearly any Android phone. My bet is that over time muti-modal sensory interfaces will help us navigate not just games, but also tasks, with greater speed and efficiency – once a suitable shared haptics vocubulary has evolved. http://techcrunch.com/2011/02/10/buzz-editor-immersion-releases-motiv-haptics

This Week I got Excited About:

  • Kentico CMS 5.5 R2 Intranet Portal
    The new version of Kentico comes with an out-the-box Intranet portal template – which we have started using to implement our new company intranet – first impressions are very positive, though the real proof will come when we start using it in anger. http://www.kentico.com
  • Rapid-I Rapid Miner
    Very easy to get this data mining framework up and running in terms of getting it to function – but obviously you need to know exactly what you are doing – working on a hobby project with this to do textual analysis of RSS and Twitter feeds – bit of a learning curve. http://rapid-i.com/content/view/181/190/
  • CrunchBase
    Free database on technology companies, people and investors – a kind of corporate & financial wikipedia. Good for doing research on Social Media and technology start-ups, as well as the Silicon Valley big-boys. http://www.crunchbase.com/

Roundup of the Week (w/e 06/02/2011)

Web

  • Microsoft and Google trade blows over the ownership of search results after Google leave a “honey trap” for Microsoft
    but was this a smokescreen to draw attention from Google’s legal proceedings in Europe over the alleged manipulation of search results? http://www.techmeme.com/110201/p22#a110201p22
  • Hotmail Add Alternative Emails – up to five aliases
    A relief for those who use hotmail addresses for testing, or junkmail, or just for specific sign-up purposes
  • RSS central to easy-access Cloud Data?
    Cloud hosting and data is a hot topic, but does it concern the everyman? Dave Winer – creator of RSS introduces thinks it does. He introduces his vision of a more accessible paradigm for backend storage and functionality on the web, glued together using RSS – enticingly named EC2 for Poets project – http://www.webmonkey.com/2011/02/take-back-the-tubes/
  • IPv4 addresses running out
    For all you geeks out there (and me too) – a significant milestone is the allotment of the last available IPv4 blocks – with IPv6 to receive a publicised promotional day of its own in June.

Android

  • Google displaces Nokia as number 1 seller of smartphones (by OS on phones sold)
    For anyone, particularly in the corporate sector, who has been trying to ignore it – Android is now officially impossible to ignore – as number one OS on new smartphones. This very success, however, is the main challenge to Google – the sheer diversity of suppliers and device formats involved means that Google will have to work very hard to avoid the obvious danger of fragmentation of its market – a problem that Apple clearly does not face.
  • Android 2.1 and above now on 90% of Android devices
    Which means that developers are unlikely to be losing too much sleep over older versions, focussing on the capabilities of the newer OS versions.

iPhone / iPad

  • Apple Enforcing Rules on e-Book Publishers
    Hard to avoid the big Apple story of the week – namely its enforcement of its policy that if you sell items used in an app outside of the app, they must allow them to purchase through app as well. This seemed focussed at eBook providers like Sony, and could well be a key mechanism for ensuring Apple’s dominance over the iOS platform as a commercial money maker. However, I wonder how long it is likely to be before we see a case brought in the European Court on the basis of anti-trust legislation – as Microsoft faced a while ago over its packaging of Internet Explorer with windows.

Tablets

  • Android takes 22% of Tablet Market
    So far, with the exception of the Galaxy Tab, there has yet been a compelling Android based rival to the iPad – despite this, Android already has a 22% share of the tablet market – which is sure to rocket when the next generation of Android pads, like the Motorola Zoom, become widely available – see http://www.mobilemarketingmagazine.co.uk/content/android-takes-22-cent-tablet-market
  • Samsung Galaxy Tab – disputes over reliability and sales
    Over the last week there have been stories claiming that the return rate on the Galaxy Tab has been 13% (according to ITG Investment Research), whilst Samsung have claimed only 2% – comparable to the return rate of the iPad. At the same time, Samsung claimed a massive rise in sales of the Galaxy Tab whilst then later ‘clarifying’ that the sales quoted were to distributors rather than end-users. A case of lies, damned lies and statistics?

Blackberry

  • RIM release BlackBerry AppWorld 2.1
    Which features in-app payments, allowing developers to create ‘lite’  versions with in-App upgrades. Could this provide a significant stimulus to the BlackBerry app market?
  • RIM India Ban Unlikely
    India still wants access to messages through Blackberry platform but now look unlikely to introduce a ban. Interesting to see how the issue of privacy is shaping up not just in developing economies, but around the world more generally.

Mobile Market

  • Mobile Web Traffic doubled in 2010
    According to Mobile Marketing Magazine, although a Cisco’s study suggested a massive 150% increase over the same period. There is no doubt about it, mobile is likely to be the preferred option for accessing the web outside of work, where the choice of platform is likely to be out of the users’ hands. Over the same period, the consumer expenditure on online entertainment was up 23% – which only goes to show that early adopters must be disproportionately high consumers compared to later adopters.  See http://www.mobilemarketingmagazine.co.uk/content/mobile-web-traffic-doubles-2010
  • Nokia and Microsoft Up a Tree?
    Now deposed as top seller of smartphones, and with Symbian effectively being declared dead, though on temporary life support, Nokia is realigning strategy apparently, with an announcement due regarding a tie up with Microsoft next week, possibly involving Windows 7. Could be a good tie-up for Microsoft who have had quite poor initial market share – Q4 2010 only 2%.
  • Marie Curie and Salvation Army with firsts for Charities in mobile
    Whilst Marie Curie were the first to release a virtual collection tin,  allowing their volunteers to encourage donations via SMS to contacts. The Salvation Army enjoyed 190,000 downloads of its Virtual Cup app, highlighting issues of health and social inequality. Interestingly, for the iPhone, the Virtual Cup has been implemented as an advanced web app to get around Apple’s ban on in-app donations – although it is available as a native app on other platforms.

Social Media

Social networks for corporates seems to be flavour of the week, if not the entire year. A lot of action to be seen in this area over the coming year, both as add-ons for Enterprise platforms, and for third-party SAAS providers:

  • Salesforce release Chatter.com
    a free social network that can be used by anyone with a business address
  • Microsoft Dyamics CRM acquires Vibe as Option in Market Place
    Enterprises implementing Dynamics now have social networking option
  • BranchOut Grew 2500% In January
    The LinkedIn style corporate networking Facebook app is experiencing a meteoric rise in traffic,  going From 10K To 250K Monthly Users

Web Standards

  • Microsoft offers H.264 plug-in for Chrome
    interesting Microsoft play which undermines Google’s own choice to not adopt H.264. Could plugins and add-ons provide a useful mechanism for platform providers to wrong-foot each other’s strategic plays on standards adoption?
  • W3C addresses touch screens and semantic web
    The consortium release a rough draft of specs targeting touch screens and tables, and announce the formation of a working group to update the foundations of the semantic web

What I got Excited About this Week

In no particular order:

  • Yahoo Pipes (Feed Aggregation and Filtering on Steroids)
    if you like to use the web as an active research tool, then you’ve got to see this to believe this – an easy online interface for clever aggregating, filtering, translation and coding of feeds and web content, which you can then publish as another feed!http://pipes.yahoo.com/pipes/
  • Yojimbo – Personal Knowledge Manager
    I’m trying out this personal knowledge management app for the Mac – I’ve tried PersonalBrain, but I wanted something quick and easier – which it seems to be http://www.barebones.com/products/yojimbo/
  • Ubuntu – OS OS (Open Source Operating System)
    having been mainly PC and Mac based, I thought it high time that I tried out Ubuntu properly – given one of my colleagues is a bit of an evangelist. Now I have Ubuntu, Windows 7 and Mac Snow Leopard on one box – the world is my oyster! Ubuntu is great – once past the apprehension about geeky command lines, it is actually a breeze to use and fantastically easy to set up new software! www.ubuntu.com

Roundup of the Week (w/e 30/01/2011)

I have decided to try to do a weekly round-up of key themes across mobile, desktop apps, software, design, project management and anything else that affects my working life.

Key themes from last week that caught my eye:

CONTACTLESS MOBILE PAYMENTS – people will soon be able to pay for things direct from their mobile, eventually including things like tube fairs – Orange and T-Mobile to release tariffs to support this in summer. The next generation of iPhones and iPads will natively support mobile payments. This could be a small yet profound change to the lives of anyone who, like me, finds it easier to keep hold of their mobile than their wallet when out and about.
 
DESKTOP APP STORES– looks like we will soon have the mobile apps model on desktops – first to go looks like it will be Linux, can’t imagine we won’t have a Windows one soon though. Lets face it – the whole mobile app experience is so much better than going through a whole series of installation stages on a laptop or desktop – what will be interesting to see is whether the low-cost high-volume pricing model will spread into personal computing. Will the convergence in devices be matched by a convergence in methods of purchasing?
 
ENTERPRISE CMS – this year’s big themes in enterprise CMS likely to be social media and cloud-computing – EU will be laying down guidelines for provision of cloud computing.  Some larger corporates are moving their testing and approval platforms into the cloud – but questions still remain about privacy and security. At the same time, being able to keep up with the latest software and hardware as soon as it is available without fear of compatibility issues and expensive rollouts is surely attractive. A key issue here might be the way that legal developments in the US and other places may require Cloud Hosting providers to disclose sensitive personal or corporate information for legal or political reasons.
 
IPAD – use of iPads by corporates is growing rapidly. Appointment of new security chief at Apple seems aimed at RIM (Blackberry), much of whose success is based on secure communications. The snapping of Apple at RIM’s heels in the corporate market seems set to become more and more insistent. In a symbolic, and commercially significant development, last week saw Apple announce the release of the iPad in India even while political developments are making it look pretty certain that RIM will have to abandon the Indian market.
  
BLACKBERRY BIGGEST IN UK 2010 – The Blackberry range was the biggest selling smart phone platform in the UK in 2010! Everybody is focussing on the iOS and Android as key platforms for consumer development, but the Blackberry remains hugely popular amongst corporates. Who knows what impact the RIM Playbook will have on the tablet market when it is in the next couple of months. On the other hand, Apple have decided to release the iPad2 at roughly the same time (no coincidence of course).
  
MOBILE LOCATION SERVICES  – location based services that permit use of services / advertising / offers based on  user’s location will take off massively this year, although issues of personal privacy will be a major issue. Most of us are probably used to enjoying the benefits of map related location services on iOS or Android. However, the key concern here is that we may start to be tracked in space and time generally and not just through our buying habits or points of contact with corporates on the net. It seems almost inevitably that information, once collected, ends up being used for purposes other than those first proposed…caution will need to be the watchword here, along with clear opt-ins.
 
ANDROID HONEYCOMB – new tablet-OS emulator released (to Ben’s delight) last week – pundits have also found traces of mobile phone specific functionality – so maybe for phones as well as tablets – functionality warmly received despite emulator being very slow. Our Android guru is almost beside himself with excitement over Honeycomb – especially now that it seems it has been designed for phones as well as tablets. Whilst they seem to be hitting all the right notes with Android itself, even Google have admitted disappointment with the growth of the market for Android apps – they need to spend a significant fraction of this development time on tidying up the wild-west feel of their marketplace. 
 
SEARCH / SEO – Google will be cracking down on content farms (providers of content for SEO purposes), and auto-complete results for P2P. Google exists in an ongoing cat and mouse game with SEO specialists. Content farming in general seeks to use relatively reputable content for the specific aim of promoting SEO – Google will have its work cut out differentiating between content farming and legitimate corporate on-line marketing – and they seem set to involve some kind of content rating or qualitative feedback from users in order to improve the quality of its search results.
  
SOCIAL MEDIA – Malware controllers are using social network apps to coordinate malware attacks. US courts granting lots of orders for opening up private Facebook areas – reminder of how software as a service (SAAS) generally may be affected by local legislation. It comes as no surprise really that social media is the focus of malware creators, as much as it has become the focus of legitimate corporate interest. We can see a simultaneous encroachment on the ‘public space’ of social media from hackers, organised crime, marketeers and legislators alike. I guess that simply means that these virtual spaces are becoming as contested as real public spaces. Just like in real public spaces, our actions, our disclosure of information and our relationships are beginning to have potentially unintended consequences. The problem is that for many users, this reality is not clear…but it needs to be.
  
  More next week…
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